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YouTube has launched a new ad format called “TrueView for Reach” which allows viewers to skip short ads on its network. Advertisers have the option of creating advertisements as short as 6 seconds in length. Users are able to skip such advertisements after 5 seconds of viewing. While brands may be concerned about losing Read More
Google may own YouTube, but as it turns out, these two video search engines can return drastically different video search results. A study released earlier this year revealed that over half of the time, YouTube and Google will return different video search results when a user enters a search query. The results found that Google Read More
With the amount of images that are used on the Internet these days, we can’t really blame Getty Images. For years, the image provider has been charging licensing fees for each image downloaded from their portfolio of over 150 million stock images, even scaring those who “illegally” right click and save images with terrifying letters Read More
They say a picture is a thousand words. In the digital media marketing world: One minute of video is equal to 1.8 million words (SMK). Log in almost anywhere nowadays and you’ll probably find a video of some kind. Videos make up a great part of our online and social interaction because videos are one Read More