For the past couple of years, Google has been improving its Shopping products and many in the retail space have found that Shopping ads have become the most effective way to get valuable clicks from customers.   Research shows that this is particularly true when it comes to broader, non-branded search terms.  Google Shopping ads  Read More

Google is making greater strides towards taking on Amazon’s online shopping market dominance with their newly announced program Google Shopping Actions. The tech giant shared that the majority of questions users ask about what, where and how to purchase a product online leads to a sale on Amazon.  Shopping Actions, which works across Google’s Search,  Read More