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email marketing
When your email marketing routine becomes too routine, your audience will grow bored and unengaged. Weekly newsletters, holiday promos, and welcome emails – while effective, this makes pressing “send” too easy, and the content will eventually become lazy. How do you expect to engage an audience and stand out against the dozens of other emails Read More
Could your emails stand out more? Is anyone even reading them when they come through? It doesn’t matter how well-planned your email marketing campaign might be, if no one is reading it… it won’t do you much good. If you’re noticing the scales tip out of your favor, getting less and less engagement—it’s more than Read More
There’s a variety of ways that small businesses can market products and services. Some companies have a tremendous amount of success with email marketing, while other companies might focus on Google Ads. Of course, Facebook is also extremely popular for small business owners seeking to promote their brand. While Facebook Ads and Posts have existed Read More
Wondering how your email marketing campaign stacks up against the competition? A number of email marketing firms have released the latest statistics which may provide some insight into the success of your own campaigns. Small to Medium Business Email Marketing Engagement Rates GetResponse Email marketing released their worldwide averages for open and click-through-rates up Read More