Email marketing has become a powerful tool to engage customers and drive business growth in today’s highly competitive digital landscape. Personalized and targeted email campaigns can significantly boost customer loyalty, increase sales, and enhance the overall brand reputation of the pool and spa industry. However, more than sending generic messages to a broad audience is  Read More

There’s a variety of ways that small businesses can market products and services. Some companies have a tremendous amount of success with email marketing, while other companies might focus on Google Ads. Of course, Facebook is also extremely popular for small business owners seeking to promote their brand. While Facebook Ads and Posts have existed  Read More

Wondering how your email marketing campaign stacks up against the competition? A number of email marketing firms have released the latest statistics which may provide some insight into the success of your own campaigns.   Small to Medium Business Email Marketing Engagement Rates GetResponse Email marketing released their worldwide averages for open and click-through-rates up  Read More