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buyer personas
It’s here! LinkedIn has finally stepped up and added a new feature for brands to display and share their products and sub-brands better. The debut happened Tuesday morning and they’re calling it Showcase Pages. Basically a niche Company Page, the feature allows LinkedIn followers to opt-in to learn more about particular products they care most Read More
Creating remarkable content marketing isn’t about writing a long, informative report on the latest findings, chalk-full of quotes, stats, and charts. You don’t have to be a PhD thesis-writing machine or an A-list comedic writer to be able to craft something people want to read. What content marketing is all about, though, is being able Read More