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The Facebook Machine Learning Nightmare: Tips to Avoid Insanity
Digital Media Marketing, Facebook, Social Media
As the media landscape grows more complicated, facebook advertisers are becoming more innovative in measuring their campaigns. Machine learning has become an exciting technology that can help marketers like yourself better understand their ads’ performance. 77% of all online users active on at least one Meta platform—which are users you should have access to. Facebook Read More
This is a ‘buzzword’ term that’s been picking up waves in the digital media marketing industry within the last several months, but what on earth does it mean? Native… what? To be honest, our team over here had no idea at first, but then we realized, “Oh yeah, we see it all the time!” It Read More
They’re finally here and headed your way! Facebook announced last week in a company blog post that it’s in the process of finally inserting the video ads they started testing this past December into News Feeds. “Over the next few months,” Facebook users can expect to see 15-second videos that will begin auto playing on Read More
Google knows that consumers increasingly rely on the opinions and experiences of others to determine whether or not they purchase a product or service. And the search engine has figured out a way to show ratings, reviews, and social endorsements about a business on search display ads to make ads more useful for the customer Read More