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When we talk about online marketing, we’re talking about essential two things: visibility and awareness. Customers usually find business in one of three ways: Search: By finding you on the first page of search results Referral: You’re mentioned or recommend by another person or website Direct: They already know about you and go looking for Read More
As of January 2016, Facebook has climbed to 1.59 billion users. That means that vast majority of potential and current customers are on Facebook, scrolling through News Feeds. This finding coupled with the fact that Facebook collects an immense amount of personal data about its users, makes it the ideal platform for marketers to learn Read More
Writing compelling copy that resonates with your target audience can be challenging. Not only does the content have to be compelling, it must be concise in order to keep the customer engaged. It has to have the ability to capture and keep an audience’s attention just long enough for them to click on that call-to-action! Read More
Facebook has been spot on with its advertising product, earning impressive earnings for both themselves and advertisers. Like most other services and features on the web, Facebook advertising formats and targeting options continue to evolve and it’s up to brand and direct response advertisers to stay updated on the latest offerings in order to fully Read More