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How do you get your most satisfied customers to become your biggest online brand advocates? The importance of online reviews is evident. No amount of advertising, tweeting, and direct mailing can stop the impact customers can have writing online reviews. While many businesses outside of the food and hospitality industries find it rather difficult to ask Read More
Email marketing is the simple act of sending emails to customers, at least that’s how it’s been for the last 20 years. More recently, however, it seems to be getting a little bit more complicated with email senders getting punished more and more by email providers. What is the reason behind it? Well first it’s Read More
Today’s consumer is more connected than every before. With the continuing innovations in mobile, social and marketing automation, customers continue to expect individualized attention and communication. With this pivotal shift, it’s no surprise that video has become the medium of choice for this ultra connected consumer. Video is not only preferred for peer-to-peer broadcasts, but Read More
What can marketers expect in Facebook’s 10 Year Plan? According to Facebook CEO Mark Zuckerberg’s keynote at the this year’s F8 conference, it’s “developing a family of apps to share anything they want with anyone”. Facebook’s foundation for its ambitious undertaking has already been laid out quite successfully in the last few years, but it Read More