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Video marketing has become a mainstay for brands to create and deliver memorable marketing messages to their audience. Recently, Wibbitz conducted a survey about video consumption and consumer sentiments regarding the ad format, which can certainly provide publishers with some valuable insights. Here’s are some of the most interesting findings the survey found: Video Marketing Read More
Instagram has been following in the footsteps of its parent company Facebook to a T. Earlier this year, we saw Instagram introduce longer videos, then algorithmic changes to its user feeds. More recently, the image focused social network announced that brand profiles were on the way and, just this past week, introduced its new logo Read More
To provide more ad options to local businesses, Facebook has recently introduced new ad formats, including carousel, video, store locator functionality for its Local Awareness ads. What is a Local Awareness Ad? Facebook Local Awareness ads were first introduced in October 2014 and allow businesses to reach people when they’re a few miles away or within Read More
Earlier this year, Instagram confirmed that it was working on a way to promote advertising and brand activity on its platform, including analytics tools and a way to purchase Instagram ads via mobile device. In terms of executing a sound advertising strategy, it looks like Instagram’s taking a few cues from its parent company, Facebook. Read More