Earlier this year Apple announced that it would be incorporating Intelligent Tracking Prevention (ITP) into its Safari browser, an initiative which will limit third-party trackers from obtaining cross-site browsing data starting this Fall.  This technology presented major implications for ad performance tracking on Google, particularly since 50% of North American mobile web traffic comes from  Read More

On September 12, 2017 Apple announced that there would be three new iPhones joining the family: the iPhone 8, the 8 Plus, and the iPhone X (ten).  While these smartphones may be of personal interest to businesses and marketers, they can also present some new challenges to mobile marketing that should be taken into consideration.  Read More

Social Media Week has officially kicked off in London, and Facebook has already taken to the stage to share some insight about video marketing.  Head of Creative Shop in Northern Europe Kat Hahn provided some key information about what was necessary when creating great video marketing content for mobile feeds. The Three I’s Hahn points  Read More