Blog
Not too long ago Forrester Research said that we are living in “The Age of the Consumer” where customers have all the power and are no longer loyal to brands. The problem is that while customers know what they want, they don’t always know where they can go to get their hands on it. This Read More
The Customer Reviews You Need to Respond To
Content Marketing, Google, Local Marketing, Reputation Management, Search Engine Marketing, Search Engine Optimization
There are only so many hours in a day. As a busy pool and spa business, responding to customer reviews online can take up a lot of time you may not really have to spare. Responding to reviews is important. According to Yext, businesses that reply to their customers see an average star rating increase Read More
3 Best Pool & Spa Company Calls To Action for Lead Generation
Content Marketing, Local Marketing, Online Marketing
The call-to-action (CTA) you incorporate into your written content, landing pages, web pages and beyond is a powerful lead generation workhorse for your pool and spa company. It’s the motivator and often the determining factor as to whether or not someone turns into a customer or remains a passive visitor. The problem is uncovering that Read More
Online Retailers Should Level Up Their Social Strategy During the Holidays
Pool Marketing Site, Social Media
Did you know that last year was the best holiday season for online retailers since 2011 (eMarketer, 2017)? In the United States alone, ecommerce business increased by 17.8 percent throughout November and December. There are a lot of reasons why ecommerce has been steadily growing over the years. One of the key reason behind Read More