Blog
The need for a strong online presence is more important than ever. But running a full-time company leaves little time for digital marketing, which is why more pool companies are turning to a digital marketing consultant to take the reigns and boost their business online while protecting their brand reputation. Not sure if a digital Read More
Customer Reviews Impact Where (And If) You Show up on Google
Google, Online Marketing, Reputation Management
Since Google’s September 2019 algorithm update, the question of customer reviews and how they impact search performance has been a hot topic. Google has now made it no secret that the reviews your customers leave for you certainly do have an effect on how and where you show up on Google search. “Should I” Questions Read More
Pool Company Tips for Creating a Holiday Content Strategy
Blogs, Content Marketing, Digital Media Marketing, Online Marketing
Thanksgiving may be more than a month away. But it’s never too late to start putting together a holiday content strategy for your pool company. It’ll go a long way in saving you time and worry during what can be the most stressful, albeit joyful, time of the year. The first step to creating a Read More
Google Reviews Now Displaying Customer-Generated Images
Google, Online Marketing, Reputation Management
Quality images play an integral role when researching products and companies online. As such, it comes as no surprise that Google will begin to show customer-generated images on Google reviews. Currently only available in the United States, clients and customers can now upload images of the pool products you sell, of the custom water features Read More