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Typically when you think of an architect, engineering, or construction company, usually the words professional, corporate, and square come to mind. What else might come to mind? Boring. Most of these types of websites are usually found to be too wordy, dull, and hard for a customer to grasp. Sure, content that mentions creative work, Read More
The state of New York recently made a major breakthrough on the crackdown of fake online reviews, validating the importance for businesses to maintain a reputation that is both truthful and ethical. What Happened in NY Finally scratching the surface of fake online reviews, also known as ‘astroturfing,’ was a sting operation known as, “Operation Clean Read More
They say a picture is a thousand words. In the digital media marketing world: One minute of video is equal to 1.8 million words (SMK). Log in almost anywhere nowadays and you’ll probably find a video of some kind. Videos make up a great part of our online and social interaction because videos are one Read More
Pay-per-click advertising is one of those things small business owners may or may not know very much about. And with the recent changes by Google, many businesses are scratching their heads asking,“What is all the fuss about and how can it benefit my company’s advertising?” Pay-per-click as defined by Hubspot is: An advertising technique in Read More