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Google knows that consumers increasingly rely on the opinions and experiences of others to determine whether or not they purchase a product or service. And the search engine has figured out a way to show ratings, reviews, and social endorsements about a business on search display ads to make ads more useful for the customer Read More
Reputation management is at the forefront of discussion in today’s digital media marketing world. Most marketing execs understand the importance of maintaining a good standing within their community and customers (whether online and offline) and how it directly affects a company’s sales, hiring ability, and press coverage , no matter the size of the business. Read More
Name changes happen almost everyday in the celebrity world and are publicized on tabloids and blog sites all over the web. Not so much for marketing terms, unfortunately. What was formally known as target audience has now changed its identity to buyer persona. And if you aren’t familiar with it, it’s time to make it Read More
Google+ is an essential component to any business’s online marketing strategy, and for good reason: Every since the launch of the Google social media network in 2011, it’s captured over 340 million monthly active members, only second to Facebook. Content marketing is used to improve rankings on search engines and Google dominates search, holding 66% Read More