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When it comes to breaking through the online clutter, it’s not a choice between SEO or PPC anymore. Search Engine Land reports that to acquire ultimate SERP real estate, make your content marketing stick, and receive the best ROI, brands need to focus on “the synergy that SEO and PPC have together.” According to new Read More
Google Analytics is probably the most powerful web analytics programs available today that’s entirely free to use (thanks, Google). While many have heard about Google Analytics, many are either overwhelmed or unaware of the many benefits that it offers for measuing the performance of a website. In this article, we’ll provide a quick guide for Read More
When it comes to setting up a Google+ Local page for a small business, many small business owners are at a loss. Verifying and managing the content across the different Google properties can be confusing for many local business owners. With that in mind, Google has launched a new integrated approach called, “Google My Business.” Read More
Keeping up with multiple buyer personas is a tough job. If they’re all different, there’s always a danger that you’re catering to one group while seeming irrelevant to others. Tack on the fact that you only have one social media account to reach these different groups of people and you have one big, huge, challenging Read More