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Google Optimize Discontinued: Here’s What You Need to Know

Google, Latest and Greatest, Local Marketing, Online Marketing, Uncategorized

Although a popular tool for A/B Testing, Google recently announced they’ll discontinue their Optimize services. The news leaves small businesses scrambling to find a suitable replacement that offers similar functionalities. Today, we will explore the impact of Google Optimize’s discontinuation on companies, discuss potential replacements, and provide tips for a smooth transition away from the Read More

Does Your Pool and Spa Company NEED a Loyalty App?

Local Marketing, Loyalty, Mobile, Reputation Management

Loyalty programs have taken on greater urgency with shoppers managing the impacts of inflation. According to a global study by Dynata (2022), 60% of US adults feel less loyal and attached to preferred brands and companies – even services they’ve been giving business to for years aren’t exempt. This is due to rising prices, supply Read More

5 Loyalty Strategies That Will Keep Them Coming Back

Digital Media Marketing, Latest and Greatest, Local Marketing, Online Marketing

Are you looking to create more loyal customers? Do you want to cultivate “regulars” who treat you like their go-to? Customer retention is tricky these days. People are cutting costs and cutting back on things they’ve gotten for years – only the real stand-outs can make it. You might already have great prices – maybe Read More

Maximizing Visibility in the Era of AI-Powered Search

Google, Latest and Greatest, Search Engine Optimization

Google, the leading search engine, has been making some significant changes, especially in the hot-button realm of Artificial Intelligence (AI). Recently, search design has been changing, as Google tests a new approach: displaying AI-generated answers over organic results. This has sparked a discussion about what the impact will be on organic search results. People want Read More