Facebook is a marketing and advertising source that shouldn’t be ignored in today’s social media market. Most people are now spending a bunch of time on Facebook and it’s not just the younger crowd! As of 2012, there are over 850 million monthly active users on Facebook each month. Having a Facebook page gives you the ability to share your passion about your company and brand, post pictures and videos of your products and services that will show up on the news feed of everyone who has “Liked” you. By tapping into these consumers you can drive a ton of traffic to your main website.

There are 3 directions you can take with your Facebook marketing and advertising:

  • Facebook Ads
  • Organic Facebook Marketing and Brand Promotion
  • Facebook Call To Action

There are a couple of excellent directions to head with your Facebook business page to drive more traffic to your website. The first is Facebook Ads. They are a wonderful advertising tool for your business if used correctly! You can select the demographic and location you are targeting. This will narrow down who will see your ad to make it an effective campaign. Your ad will need to have a clear and concise message that speaks to your target audience. An attractive and relevant image will also help aid in the success of your Facebook Ad campaign.

facebook currency the "like button" |Social Media Facebook Marketing| Small Screen Producer

The second direction and highly popular is organic Facebook marketing and advertising which includes status updates, fan pages, and “Like” contests. People are drawn toward the “Like” contents because people love to win stuff! Even more important is that when they win, they will post about it on Facebook! Your goal is to engage people and having a Facebook contests is highly effective! Some things to consider is that Facebook is pretty strict on what is and is not allowed when running a contest. There is definitely a right and wrong way to do this. The good news is we knows the rules and has effectively helped many companies run both Facebook Ads and Contests.

The third way to attract attention to your Facebook page is to fully optimize your timeline feature on Facebook. Look at your Facebook page, a new feature is the large cover photo that is on top. This is your opportunity to display a Facebook call-to-action (CTA) that will attract your customers to read and share more about your business.

Get started with us today or download our free ebook with even more tips on enhancing your social media presence!


About Small Screen Producer

Small Screen Producer is a full service, marketing firm located in Houston, Texas that specializes in online digital media marketing through a 4-step process. Step 1: WE PLAN a custom web presence strategy for your business through website design and development, mobile development, social media account creation and branding. STEP 2: We then POSITION your brand through Pay-Per-Click advertising and search engine optimize tactics that include on-page and off-page SEO that are Google and Bing approved. STEP 3: We then PROMOTE your brand using an Inbound marketing strategy or a content marketing strategy to help you accomplish your marketing goals. We do this through blogging, video production, infographics, call-to-actions, landing pages, and free educational offers. We help you build trust and rapport with your customer base. STEP 4: We then PROTECT your brand’s web presence with a reputation management program that monitors social media and on line reviews. Get started today with a free online marketing assessment of your company’s web presence. Your company deserves it.