The holidays used to be a time when everyone would assume that stores would close up shop for a few days of the year. But an increasing number of businesses are staying competitive by having special holiday hours from Thanksgiving through to the new year.

The problem with holiday hours is that customers and other business owners are not quite sure exactly when your store doors open and close each day, or when they can make a call to your customer service or sales line. But if you are one of the many businesses who have taken advantage of Google’s free business listing service through Google My Business, updating your hours and sharing them with the world is as simple as Christmas apple pie.

How to Update Your Hours with Google

To add your holiday hours to your online listing, you can start the process by:

  • Signing into your Google My Business Account
  • Click on “Edit Business Info”

If you have not yet added your regular hours of operation, you will need to do so before you can add your holiday hours. You can add your regular hours by clicking on the pencil icon in the upper right hand corner of the hours section.

  • Click on the “Add Special Hours” link below your regular business hours
  • Add any and all dates that will have irregular hours

From there you can add the dates when your store may be closed, when your store may be opening up early, or when you may have an early closure.

Why Updating Your Holiday Hours Is Important

Search results are one of the most powerful ways to drive customers to your literal and virtual storefront. In fact, new research has revealed that 75% of shoppers who find local information in search results are more likely to visit a store. 63% of those surveyed also stated that they found details about local stores, including holiday hours and contact information, by be either very or extremely helpful in search results.

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