In May, Facebook launched Facebook Shops, its most significant move into e-commerce yet. The new feature allows small businesses to build online stores on Facebook and Instagram. Facebook Shops is already enhancing businesses’ ability to offer simple, affordable, and accessible online shopping to their customers. Here’s everything you need to know about Facebook Shops:

What are Facebook Shops?

Facebook Shops are designed to let small businesses build an online store and sell products directly on Facebook and Instagram. Business owners can now create a “shop” section on their Facebook Page or Instagram profile. As a result, owners can build a catalog of products and services that their visitors can browse, save, share, and purchase.  Choose products you want to feature on your profile and customize the look of your Shop with a cover image. 

Are Facebook Shops Customizable?

Pool and spa retailers can personalize their Shop to show relevant products, such as pool treatment chemicals or toys. Your customers can get help by messaging you through Facebook Messenger or Instagram Direct. Eventually, customers will be able to access a business’ Shop and make purchases within a Messenger chat. Facebook is also testing ways to give customers rewards through loyalty programs through their Facebook account.

Are Facebook Shops Free?

While it’s free to create and use Facebook Shops, Facebook will collect a commission on orders made through them. According to Facebook, the selling fee is 5% per shipment or $0.40 for purchases of $8.00 or less. 

Is a Facebook Shop Right for You?

Facebook Shops can be a great way for businesses to expand their ability to sell products online. It’s relatively fast and easy to set up and use. And, the platform itself is free (although there is a commission), and it integrates with Instagram. Because more customers are shopping online than ever before, Facebook Shops is likely to be a popular option for small businesses. To get the most reach for your Facebook shop, it’s a good idea to utilize Facebook Ads and posts. In conclusion, Facebook Shops seems like a low-risk and cost-effective way for small businesses to create an online store. 

If you need help managing your Facebook or building a marketing strategy, contact Small Screen Producer today.

About Small Screen Producer

Small Screen Producer is dedicated to designing and creating your company’s total web and online presence. As the leading innovator of digital media in the pool and spa industry, we have the experience to capitalize on your unique strengths to help your business succeed. 

We offer a complete line of digital marketing solutions to custom pool builders and pool and spa retailers. These include website design, website development, Google Ad services, Facebook and Instagram Ad services, lead generation tools, email marketing, social media management, reputation management, content marketing, technical services, blog services, copywriting, and comprehensive monthly plans to take your online marketing and advertising off to the next level and off your to-do list.  

Contact us today to learn more about boosting your company’s revenue through our four pillars of success that will Position, Pursue, Promote, and Protect your business.