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YouTube Testing Back-To-Back Video Ads
Blogs, Digital Media Marketing, News, Social Media, Video Marketing, YouTube
YouTube is about to change how they’ll be showing video ads to audiences. The company recently announced that YouTube will begin a new testing process that places two video advertisements back-to-back before the start of a video. Both advertisements will be skippable so audiences won’t be forced to sit through their entirety. The company says Read More
YouTube has launched a new ad format called “TrueView for Reach” which allows viewers to skip short ads on its network. Advertisers have the option of creating advertisements as short as 6 seconds in length. Users are able to skip such advertisements after 5 seconds of viewing. While brands may be concerned about losing Read More
Earlier this month Google confirmed in an official statement that they will stop supporting all unskippable 30-second ads on YouTube sometime in 2018. In its place they will switch over to 6-second unskippable “bumper ads” which the organization introduced in 2016. Why Is Google Doing This? Google found that their viewers hated the 30 second Read More
YouTube recently announced that users are now watching more than 1 billion hours of online video a day, and it is on track to outpace television views in the United States. The average American views 1.25 billion hours of both live and recorded television every day. But the number of hours have been steadily dropping Read More