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Video Marketing
Testimonial videos present a viewer with the most powerful form of marketing directly from those who have experienced a product, brand, or service first hand. With over 70% of customers consult reviews or ratings before purchasing (BusinessWeek) and reviews can boost conversion by 20% (Bazaarvoice.com). Testimonial videos not only present your audience with a customer Read More
Chipotle has seen quite a bit of savvy success with video marketing in the last few years. Do you remember when the food franchise first tapped into the video world? It was in 2010 with the release of, “Back to the Start,” their very first national TV ad that told a story about a farmer Read More
The exchange and presentation of holiday cards is the most widely accepted custom in the United States, according to the Greeting Card Association. And about 500 million eCards are sent every year by companies all over the country. Why? eCards are environmentally-friendly and don’t require paper waste and postage a single eCard can be sent Read More
They say a picture is a thousand words. In the digital media marketing world: One minute of video is equal to 1.8 million words (SMK). Log in almost anywhere nowadays and you’ll probably find a video of some kind. Videos make up a great part of our online and social interaction because videos are one Read More