Back in 2009, Foursquare launched a novel “check in” app that jumpstarted the way people interacted online and in their local neighborhood. After tens of millions of users, data points, and dollars, Foursquare was struggling to find a way for people around the world to keep using their app. Back in 2009, Foursquare had the  Read More

Popular image sharing platform Pinterest is continuing to find new ways to earn ad revenue with the huge audience they’ve captured within the last couple of years. The first was Promoted Pins, which allows national brands to share sponsored content on the platform. The only problem with that was Pinterest was targeting big, national brands  Read More

When you first look at Facebook’s new photo and video sharing app, you might get the feeling that it looks a whole lot like Snapchat, but if offers a little bit more than you might expect. This free app, now available on iPhone and Android, lets you take a quick photo or video, decorate it  Read More

Keeping up with multiple buyer personas is a tough job. If they’re all different, there’s always a danger that you’re catering to one group while seeming irrelevant to others. Tack on the fact that you only have one social media account to reach these different groups of people and you have one big, huge, challenging  Read More