When we talk about online marketing, we’re talking about essential two things: visibility and awareness. Customers usually find business in one of three ways: Search: By finding you on the first page of search results Referral: You’re mentioned or recommend by another person or website Direct: They already know about you and go looking for  Read More

Nurturing your leads is like growing a garden. You place the seeds with content marketing, water by interacting with your followers, fertilize by answering any questions and educating, then checking the seeds by monitoring progress and following up. And like any gardener, not seeing any blooming blossoms out of your hard work can be down  Read More

Everybody has seen their fair share of hashtags on social media. Hashtags, which utilize the pound or number sign (#) are a way for users to turn topics, keywords, phrases into clickable links in social media posts, revolutionizing the way we communicate online. While they have become a common practice for many years, there are  Read More