Blogs
Search Engine Optimization
3 Tips for Pool & Spa Companies to Get Started with Local SEO
Local Marketing, Pool Marketing Site, Search Engine Optimization, SEO tips
Google has uncovered a correlation between the number of “near me” searches and a consumer’s purchasing behavior. According to Google’s data, there has been a 500% increase over the past two years in “near me” searches, which also contain variations of the phrase “To Buy” or “Can I Buy.” Other studies have found that 97 Read More
Top 3 SEO Ranking Factors on Google Exposed!
Pool Marketing Site, Search Engine Marketing, Search Engine Optimization, SEO tips
Late last week Google launched its new video series, “SEO Mythbusting,” on its Webmaster YouTube channel. Throughout the episode Martin Splitt, Google’s Webmaster Trends Analyst, went into detail about what the top three SEO ranking factors were. The first top ranking factor: Content. SEO Ranking Factor #1: Content Splitt made it clear that “really good Read More
The Customer Reviews You Need to Respond To
Content Marketing, Google, Local Marketing, Reputation Management, Search Engine Marketing, Search Engine Optimization
There are only so many hours in a day. As a busy pool and spa business, responding to customer reviews online can take up a lot of time you may not really have to spare. Responding to reviews is important. According to Yext, businesses that reply to their customers see an average star rating increase Read More
Higher Visibility recently released the results of a survey where five hundred small businesses were asked questions about how well their internal team understood search engine optimization (SEO). The results were not overly positive. The Results From the Survey Four hundred and twenty four businesses responded to the section of the survey which asked the Read More