Online brand mentions are becoming increasingly important to pool and spa companies. Google recently announced that it has incorporated online brand mentions into its search algorithm. The more positive brand mentions a company receives, the better your company is going to perform in the search results. The opposite can also be true, with negative reviews  Read More

Late last week Google launched its new video series, “SEO Mythbusting,” on its Webmaster YouTube channel. Throughout the episode Martin Splitt, Google’s Webmaster Trends Analyst, went into detail about what the top three SEO ranking factors were. The first top ranking factor: Content. SEO Ranking Factor #1: Content Splitt made it clear that “really good  Read More