In the ever-evolving digital landscape, staying ahead is crucial for businesses striving to thrive and succeed. One of the key areas that can significantly impact online visibility, customer engagement, and overall success is Search Engine Optimization (SEO)—especially for small, and local industries like Pool and Spa. As we venture further into 2023, it’s essential to understand the latest local SEO statistics shaping how businesses attract and retain customers online.

Today, we will look at compelling SEO statistics that demand our attention and strategic consideration. From the rise of “near me”, the impact of online reviews and the growing importance of mobile optimization and voice search. These statistics will shed light on the trends and strategies that could make or break your 2023 online presence. We will delve into the fascinating world of SEO statistics and discover how to better leverage these insights to stay ahead of the competition. Whether you’re a pool builder, retailer, or some other part of the pool and spa industry, buckle up and get ready to unlock the secrets of successful SEO in 2023. Let’s dive in!

See Also: Widening the Welcome: How Web Accessibility and Widgets Transform Pool and Spa Experiences

61% of those searching on mobile will be more likely to contact your local business if your website is mobile-friendly. 

As mobile usage continues to soar, it’s become increasingly important for your business to be ready for consumers who search for services and products using their mobile devices in various ways. That’s why it’s absolutely crucial to invest in a high-quality web presence that seamlessly translates into the mobile space.

Having a mobile-friendly website not only enhances the user experience you provide but also gives you a competitive edge over those competitors who haven’t yet optimized their sites for mobile devices—and believe us, there are still quite a few of them out there! With 88% of consumers engaging with a local business within 24 hours of searching for it on their mobile devices, the rewards for establishing a strong mobile arm of your web presence couldn’t be greater.

In today’s digital age, where people are constantly on the move and rely heavily on their smartphones, you can’t ignore mobile optimization’s significance. By ensuring your website is mobile-friendly, you’re opening doors to connect with a vast pool of potential customers actively searching for local businesses using their mobile devices.

Source: Top Website Statistics for 2023 (Forbes, 2023)

46% of all Google searches have local intent, making mobile search crucial for local SEO.

This is where mobile search becomes an absolute game-changer for local SEO. Just imagine nearly half of all Google searches are geared towards finding local services and products. Now, here’s the kicker: Google handles over 3.5 billion searches daily. Out of that massive number, around 1.6 billion searches are specifically focused on local results. That’s a staggering amount of potential traffic and customers you could miss out on if you don’t optimize for local search.

This becomes even more crucial for you if you have a physical storefront or location. Those local searches can drive foot traffic to your business like there’s no tomorrow. So, investing in a top-notch local SEO campaign is an absolute must. It’s not just about increasing your visibility; it’s about seizing endless opportunities to expand your reach and attract more customers organically.

Source: 18 Local SEO Statistics that Matter in 2023 (Safari Digital, 2023)

56% of local businesses haven’t claimed their Google My Business Listing.

It’s quite astonishing when you consider the incredible benefits of having a GMB listing and the fact that most customers rely on these platforms to find local businesses. By not claiming your GMB listing, you’re making it difficult for potential customers to discover your business when actively searching. It’s like hiding in plain sight and missing out on valuable opportunities.

But it doesn’t end there. By neglecting to claim your GMB listing, you’re also handing over potential clicks and conversions to your competitors who have already claimed theirs. They are reaping the rewards that could have been yours. A GMB listing makes you more visible. It can help establish your online presence, build trust with customers, and even improve your search engine rankings. 

In today’s digital landscape, having a strong online presence is more important than ever, and a GMB listing is an important component of any effective local SEO strategy. Take action today and ensure your business is discoverable, trusted, and well-positioned in local search results. It’s time to seize the opportunities that await you and make your mark in the digital realm.

Source: 18 Local SEO Statistics that Matter in 2023 (Safari Digital, 2023)

Businesses with claimed Google My Business listings are 7 times more likely to get clicks.

By claiming your GMB listing, you open the floodgates to many opportunities to boost your visibility and make it easier for potential customers to discover your business. Your GMB listing is a powerful platform to showcase essential information about your business. People need to know this information: your location, operating hours, and customer reviews. If you’re doing all that work to generate traffic – you should be making sure it goes to good use! Think of your GMB listing as your virtual storefront, enticing customers to click and engage with your business. It’s like having a prominent signpost that guides potential customers directly to your door. By claiming your listing, you’re maximizing your chances of being noticed, trusted, and ultimately chosen over your competitors.

Source: Google My Business Insights Study – Benchmark Your Business’s GMB Insights (BrightLocal, 2023)

Online reviews are the number one factor for over 88% of customers choosing local services. 

It’s like virtual word-of-mouth that can make or break your business. Customers want to hear about other people’s experiences with your services, and that’s why online reviews have become vital for local SEO. Positive and genuine reviews from satisfied customers can truly boost your credibility and reputation. 

However, it’s not all sunshine and rainbows. You need to be aware that nearly 85% of customers also search for negative reviews. They want to be cautious and avoid any unpleasant experiences. So, it’s essential to encourage positive reviews and address any negative feedback from your customers. Stay on top of your online reputation, and make sure your customers’ voices are heard.

Source: Local Consumer Review Survey 2023 (BrightLocal, 2023) 

Consumers will check a company’s online presence 97% of the time before contacting them. 

It’s clear that in this digital era, having a strong and visible online presence is an absolute game-changer for businesses that want to attract local customers. Just think about it: almost every consumer considers a robust online presence crucial when making decisions. This includes having a well-designed website, active social media profiles, and other digital assets that showcase your business.

The credibility of your online presence holds so much weight that it can directly impact consumer behavior. Studies have shown that a staggering 50% of users visit a physical store within a day of conducting a local search. If you want to attract customers who are looking to make a purchase, you must provide a top-notch first impression. Only then can you capitalize on the untapped power of local search traffic.

The message is loud and clear: your online presence matters more than ever. To thrive in today’s competitive landscape, you need to establish a solid and impressive digital footprint that captures the attention and trust of potential customers.

Source: Local SEO Statistics, (99firms, 2023)

See Also: Finding Your Target Audience: A Key to Successful Advertising for Pool and Spa Companies

Unlocking Your SEO Potential in 2023

As we conclude our exploration of the captivating SEO statistics for 2023, it’s clear that the digital landscape is ever-changing, and businesses in the pool and spa industry must adapt to stay ahead of the game. To maximize your online visibility, attract local customers, and enhance your overall success, it’s crucial to put in place these effective SEO strategies to better align with recent trends online.

We understand the unique challenges and opportunities pool and spa industry businesses face in the digital realm. As a full-scale marketing company in the industry, that’s what we’re here for. With our expertise and experience, our seasoned professionals can help you navigate the complexities of SEO. That way, you can unlock the full potential of your online presence. Our team of dedicated professionals is here to support you every step of the way, no matter what your goals are.

Don’t let the fast-paced world of SEO leave you behind. Take action today and partner with Small Screen Producer to propel your pool and spa business to new heights of online success. Contact us now to discover how we can tailor a marketing strategy that meets your unique needs. That way, you can stay ahead of the competition no matter what they throw your way.

About Small Screen Producer

Small Screen Producer is a full-service digital marketing agency specializing in creating custom digital solutions for pool and spa construction/service businesses. We offer various services, including website design and development, search engine optimization, social media marketing, and more. Our team of marketing experts is dedicated to helping businesses succeed in the digital space and building long-term relationships with our clients. Contact us to learn how we can help you grow your business today.