Blogs
Reputation Management
Every business or organization is vulnerable to crises. For any company trying to build a brand, they inevitably happen! And because crises come often unexpectedly, a PR pro will tell you that it’s always a good thing to be prepared to jump into crisis communication mode if and when the time comes. What is Read More
Customer loyalty is always a blessing to have. And while many businesses and organizations see it as only a plus, not necessarily contributing to their bottom line, they’ll soon realize that loyalty makes all the difference in the success of a company. This is because with the proliferation of businesses and services, customers have options. Read More
Small businesses everywhere are sharing the same frustration over a mysterious algorithm they can’t seem to crack. Its Yelp’s cryptic automatic filter, which conceals numerous positive business reviews from business pages it deems as suspicious or deceiving. Cracking the Code It comes as no surprise that the review giant isn’t universally loved. In the last Read More
One of the most lovable brands found itself in a sticky situation this past holiday season. About a week before Christmas, Target suffered a massive security breach that affected over 100 million of its customers. As a result, the retail giant has been working non-stop to repair its now tarnished reputation, even finding itself in Read More