Bing Ads has introduced a pilot program designed to help marketers and advertisers reach their target customers. American users will be able to take advantage of their new In-Market Audiences, and advertisers worldwide will be able to make use of the new Custom Audiences feature. Bing Ads Finds Ideal Audiences with In-Market Audiences In-Market Audiences  Read More

Today’s consumer spends a considerable amount of time researching a product before committing to buy.  The channels which different generations are using, however, are significant. Millennials Have the  Most “Balanced” Channel Approach Salesforce surveyed over 4,000 consumers in the United States, Canada and the United Kingdom.  The research found that the one similarity between Millennials  Read More