Blogs
Online Marketing
How Pool Companies Can Find Profit During the Off-Season
Digital Media Marketing, Local Marketing, Online Marketing
Now that November is here and the temperatures continue to fall across the country, most pool companies are finding themselves entering into their slowest time of the year. With the pool industry being seasonal in many parts of the United States, it can be difficult to keep revenue flowing and to find profit during the Read More
Have you ever felt as if you were being virtually stalked as you hopped from social network to social network, website to website, because of the same branded ads you were constantly encountering? If so, then you have experienced Google Display Ads. Unlike other types of ads (like Google Search Ads), Google Display Ads show Read More
Yelp Online Reviews Play Key Role in Purchase Decision Making
News, Online Marketing, Reputation Management
When people talk about online reviews, Google is likely what first comes to mind. As it turns out, Yelp reviews for pool companies may be just as – if not more – influential. In fact, one study by FreshChalk showed that Yelp reviews appear in the top 5 results for 92 percent of local Google Read More
Customer Reviews Impact Where (And If) You Show up on Google
Google, Online Marketing, Reputation Management
Since Google’s September 2019 algorithm update, the question of customer reviews and how they impact search performance has been a hot topic. Google has now made it no secret that the reviews your customers leave for you certainly do have an effect on how and where you show up on Google search. “Should I” Questions Read More