Blogs
Head of Google’s search spam, Matt Cutts, answered the question about content ranking in the latest Webmaster Help video. A user asked: How does Google determine quality content if there aren’t a lot of links to a post? Matt explains that in the event where Google encounters content without many inbound links, content would be Read More
Mary Meeker, former Morgan Stanley analyst turned technology analyst for venture capital firm Kleiner Perkins, has developed a notable franchise around her annual Internet trends reports. These reports are highly influential to the technology industry, as well as media buyers, strategists, and markets. She released her latest report for 2014 at the Code Conference last Read More
Now that eBay has bit the dust and lost 80% of its best organic search rankings last week (thanks to the new Google Panda 4.0 algorithm update), it’s that time for all digital marketers to really reflect on their own web best practices. Before last week, eBay had pretty good organic search ranking, most likely Read More
A huge update that will send shivers is Google’s release of Panda 4.0, the latest upgrade to the organic search ranking system on the search engine. What is Google Panda? Panda is a component of Google’s organic search algorithm created to weed out low-quality sites with “thin content.” With its initial release in 2011, Panda Read More