Blogs
Every year for the past few years, Google has made a concerted effort to focus on mobile every year and release a new mobile-centric update to search. This year is no different. According to sources, Google will soon be releasing some new updates to Google AdWords that marketers should note. 1. Local Ads on Google Read More
Google will officially launch its Accelerated Mobile Pages (AMP) project this week, according to AdAge. This is a huge, revolutionary step for Google, which has stated in the past that their goal is to create a “better, faster mobile Internet”. First announced in October 2015, Accelerated Mobile Pages (AMP) is Google’s initiative to “dramatically improve Read More
Google is introducing a new insights tool that is set to give retailers a better understanding of customers’ shopping habits in the U.S. at a local level. Currently in beta testing, the new Shopping Insights feature will highlight search intent trends for 5,000 of the most popular products sold on Google Shopping. This new tool will Read More
Google is introducing a new product called Customer Match that will let advertisers upload customer and promotional email address lists into AdWords. The new targeting capability will go beyond just search ads, but include YouTube and Gmail native advertising as well. These are the features to expect from this new Google product: Create More Targeted Read More