With organic reach on social media slowly dwindling, advertising on Facebook has been a topic of discussion and consideration for many businesses. Facebook has recently stepped up to the plate with an introduction of a few advertising options within the last year to help businesses reach the audiences they want. In this article, we’ll review  Read More

Facebook announced a break through in social media advertising today! The social network added a “Call Now” button option to its News Feed ads in its effort to enhance its advertising initiatives for local businesses. The new call-to-action button is specifically available for News Feed ads and enables a customer to telephone a business. Mobile  Read More

Last year was when we were first introduced to the carousel ad format on Facebook. Thanks to their recent success with carousel link ads, it looks like Facebook is making the format available to mobile ad campaigns. According to a Facebook for Business post published yesterday, the format will now be available for mobile ads and will support  Read More