As of January 2016, Facebook has climbed to 1.59 billion users. That means that vast majority of potential and current customers are on Facebook, scrolling through News Feeds. This finding coupled with the fact that Facebook collects an immense amount of personal data about its users, makes it the ideal platform for marketers to learn  Read More

Facebook has been spot on with its advertising product, earning impressive earnings for both themselves and advertisers. Like most other services and features on the web, Facebook advertising formats and targeting options continue to evolve and it’s up to brand and direct response advertisers to stay updated on the latest offerings in order to fully  Read More

Wouldn’t marketing be easier if we could all read our customers’ minds? While that may not be possible yet, it looks like Facebook might be making it just a bit easier for marketers to find out what our customers are talking about. Spotted on Facebook recently is a way for users to attach topics to  Read More

In December 2015, Facebook rolled out a way for Pages to stream live video in the form of real-time Facebook posts. Live streaming video mobile apps have been around for a few years, beginning with Meerkat, followed by Twitter’s Periscope app, which allows users to directly interact with viewers through a mobile device. As of  Read More