In terms of mobile engagement, Facebook sees the most with 1 billion daily mobile users. Luckily for marketers, Facebook recently announced four new mobile ad formats and features to assist marketers with reaching these on-the-go users and measuring mobile advertising impact in stores. 1. Creative Hub First up is Creative Hub, an interface designed to  Read More

To provide more ad options to local businesses, Facebook has recently introduced new ad formats, including carousel, video, store locator functionality for its Local Awareness ads. What is a Local Awareness Ad? Facebook Local Awareness ads were first introduced in October 2014 and allow businesses to reach people when they’re a few miles away or within  Read More

Facebook has established itself as a powerful social platform, and one of the most successful mobile-advertising powerhouses in the world, nearly tripling its quarterly advertising profit this year. As a result of Facebook’s continued focus on creating the best and brightest advertising product available, we’ve seen a significant drop in reach for non-ads on Facebook  Read More

What can marketers expect in Facebook’s 10 Year Plan? According to Facebook CEO Mark Zuckerberg’s keynote at the this year’s F8 conference, it’s “developing a family of apps to share anything they want with anyone”. Facebook’s foundation for its ambitious undertaking has already been laid out quite successfully in the last few years, but it  Read More