Remember in 2013 when Mark Zuckerberg, the creator of Facebook attempted to buy Snapchat for $3 billion?  Since the camera company declined the offer, Facebook has transformed into a social media copycat and has been actively “copycatting” Snapchat in a number of ways. Just recently we shared the Facebook announcement that it was cloning Snapchat  Read More

TrackMaven recently released their 2017 Facebook Advertising Index: Budgets and Benchmarks where the company found that boosted posts are more effective than dark posts.  They also found that the average spend per dark post was higher than a boosted post. Facebook Dark Posts and Boosted Posts Explained A Facebook “dark” post (also referred to as  Read More

As of March 9, 2017 Facebook has begun to slowly roll out a new feature called Messenger Day to all iOS and Android Facebook Messenger apps. Messenger Day is similar to Snapchat Stories, WhatsApp Status and Instagram Stories as it allows users to share photos and video messages featuring filters, text, drawings and emojis with  Read More