Yahoo’s YouTube Rival Debuts This Summer
Search Engine Optimization, Video Marketing
If you thought there weren’t enough videos on the web, you’ll be absolutely delighted that Yahoo is getting ready for a summer launch of their own streaming video site according to AdAge. Despite YouTube itself and other video competitors giving Yahoo a lot of pushback for it, it seems that the issues have been resolved and the plan is most likely to follow through.
AdAge says that Yahoo has been talking to many video producers, creators, and advertisers to get this platform going. Previously, it was reported that Yahoo had planned to pitch the idea to advertisers in April, but that plan fell through due to some contract breaches. The breaches by advertisers and producers were stemmed from confusion over who would own the video once it was uploaded into Yahoo’s channel as well as mixed messages from Yahoo about its advertising strategy and overall business plan.
Despite that, Yahoo has been working hard in the last few months to smooth over all of these wrinkles and make clear offerings that would provide them with more appeal than YouTube. Yahoo’s plan is to stake out creators who are dissatisfied with YouTube, offering up more creator-friendly appeal. The company plans to offer fixed ad rates and share revenue more generously with video producers. The rates will reportedly be 50-100% higher than those offered by YouTube, providing more benefits for partners.
Secondly, Yahoo won’t ask for exclusivity with clients. Clients are more than welcome to upload videos on Yahoo as well as YouTube if they want. All video producers on the new Yahoo video platform can create their own channels and video playlists, just like they would on YouTube. They may additionally embed these videos anywhere on the web, including Yahoo’s homepage and its partner site, Tumblr.
Finally, DigitalTrends is reporting that Yahoo’s vision doesn’t stop there. In addition to all of the above, they may be releasing a full-length TV series on the site. Like those exclusive TV series seen on Netflix and Hulu, Yahoo hopes the idea will take wind and place them high on the bar. It’ll be extremely interesting to see if they can match (or even surpass) YouTube in the coming months.