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What is Google Now?

Google

Google is improving the way people can benefit from using them as their go-to search engine. Most recently, the creative master minds at Google created Knowledge Graph. The Knowledge Graph of Google search enhances and optimizes the way you search on the internet. Here are just a few ways Knowledge Graph is transforming search:

  • Search results will now include a sidebar which allows you to choose from the various meanings of the term you searched for.
  • A summary of relevant information related to your query will also pop up in the sidebar when multiple meanings are not applicable.

The Google Knowledge Graph also powers the voice program Google Now which is a part of Android 4.1, or Jelly Bean, for Android devices. Google Now is claimed to mirror what Siri does for Apple, but instead it’s a built-in assistant that delivers Google search-based answers to voiced questions.

“When the user enters a query, the software will determine whether to perform a conventional Google search or process the query with Google Now. When the latter occurs, the user sees a “card” that displays a specially formatted response consisting of text and graphical elements” says Ryan Paul of arsTechnica.

These cards include: traffic, weather, places, public transit, flights, sports, upcoming appointments, translation, currency and “time back home.” You can edit the data and access settings to turn off a card or remove it from your Google Now interface. The cards will appear in reaction to your searches and location behavior, so Google will bring you the right information. Also unlike Siri, Google Now offers the option of typing queries (Siri is voice only) and when Google Now can’t answer a factual query, it displays the results of a Google search for the query phrase.

Watch this video to learn more about what Google Now is and how it works:

About Small Screen Producer

Small Screen Producer is a full service, marketing firm located in Houston, Texas that specializes in online digital media marketing through a 4-step process. Step 1: WE PLAN a custom web presence strategy for your business through website design and development, mobile development, social media account creation and branding. STEP 2: We then POSITION your brand through Pay-Per-Click advertising and search engine optimize tactics that include on-page and off-page SEO that are Google and Bing approved. STEP 3: We then PROMOTE your brand using an Inbound marketing strategy or a content marketing strategy to help you accomplish your marketing goals. We do this through blogging, video production, infographics, call-to-actions, landing pages, and free educational offers. We help you build trust and rapport with your customer base. STEP 4: We then PROTECT your brand’s web presence with a reputation management program that monitors social media and on line reviews. Get started today with a free online marketing assessment of your company’s web presence. Your company deserves it.

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Small Screen Producer is dedicated to designing and creating your company’s total web presence. As the leading innovator of digital media, we have the experience to capitalize your unique strengths and help your business succeed. Contact us today.

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