281-569-4370

  • Home
  • Our Company
    • Meet the Team
    • Client Reviews
    • Giving Back
  • Our Solutions
    • Pool Marketing Site
    • Home Improvement Marketing Site
    • Manufacturer Marketing Tools
    • MyStaycation Builder
    • Photo Alive 3D
    • Video For Business
    • PamVinje.com
    • Restaurant & Hospitality Marketing
    • Internet Reputation Protector
    • Automate Your Chat
  • Our Approach
  • Consulting Services
  • Resources
  • Contact Us
    • Billing
    • Support

What is Facebook “Nearby”?

Facebook

Facebook “Nearby” feature on its iOS and Android app allows users to search for and find nearby businesses – such as restaurants, coffee shops, or retail outlets – and to view ratings for each establishment (up to 5 stars).  This doesn’t seem so different from sites like Foursquare and Yelp, but Facebook has an important added component.  Its twist?  Businesses are sorted based on the recommendations, check-ins, and likes of the user’s friends.  When the user selects a business, details about the business appear, as well as friends who have checked in at the location.

This has important implications for your businesses and its ability to attract new customers.  The feature has the potential to mimic word-of-mouth advertising on a large and personalized scale by allowing businesses to leverage the opinions of trusted sources – an individual’s friends and family – to capture new business.  And Facebook indicates that, due to user activity, recommendations will become more personalized over time.  To take advantage of this, encourage customers to like, recommend, rate, and check in at your establishment.

How can you encourage this social sharing?  If you have paper comment forms, include a note to rate the business on Facebook.  Reach out to people through traditional and digital signage, encouraging them to “check-in” at or “like” your establishment.  Establish loyalty programs that encourage social sharing.  If your business is a restaurant or coffee shop, you can even offer small discounts or incentives, such as a free dessert or coffee, after a certain number of check-ins (much like the punch cards of days past).  Capitalize on customer loyalty to secure new business, and leverage Nearby by tapping into and encouraging the digital engagement of your current customers to increase brand awareness within your community.

A few housekeeping notes to get the most out of Nearby.  Check that your business information is up-to-date.  Check the address, phone number, hours of operation, and other details in the about section of your business profile page to ensure accurate information is posted.  Also check your business category.  Having the appropriate categorization ensures that your business appears when people are searching for a specific type of business.  You can view and update your business category via your page’s Admin Panel.  From the Admin Panel, select Edit Page, and then click on Update Info.  You will be able to change your category under Basic Information.

A closing note: According to eMarketer, “At least half of Twitter and Facebook users said they had become more likely to talk about, recommend or purchase a company’s products after they began following the company on social media.”  Imagine the increase in sales and brand awareness that can be accomplished through the activity of family and friends on Facebook.  Leverage Nearby to increase the digital engagement of your customer base and to expand it.

For more tips on how to enhance your marketing even more with social media, check out our free ebook below. 

top-10-benefits-of-social-media-marketing-thank-yo

About Small Screen Producer

Small Screen Producer is a full service, marketing firm located in Houston, Texas that specializes in online digital media marketing through a 4-step process. Step 1: WE PLAN a custom web presence strategy for your business through website design and development, mobile development, social media account creation and branding. STEP 2: We then POSITION your brand through Pay-Per-Click advertising and search engine optimize tactics that include on-page and off-page SEO that are Google and Bing approved. STEP 3: We then PROMOTE your brand using an Inbound marketing strategy or a content marketing strategy to help you accomplish your marketing goals. We do this through blogging, video production, infographics, call-to-actions, landing pages, and free educational offers. We help you build trust and rapport with your customer base. STEP 4: We then PROTECT your brand’s web presence with a reputation management program that monitors social media and on line reviews. Get started today with a free online marketing assessment of your company’s web presence. Your company deserves it.

Previous
Next

Recent Posts

  • Content Marketing Online Marketing Reputation Management Social Media Video Marketing Websites

    You’re Going to LOVE These 7 Unique Content Strategies for 2023

  • Latest and Greatest Local Marketing Online Marketing Reputation Management Search Engine Marketing Search Engine Optimization SEO tips Uncategorized Websites

    Taking Control of Your Online Persona: Googling Yourself for Internet Reputation Management

  • Blogs Content Marketing Latest and Greatest Local Marketing Loyalty Reputation Management Search Engine Optimization Social Media

    10 Mistakes That Could Be RUINING Your Customer Loyalty

CATEGORIES

  • Blogs
  • Client Profile
  • Content Marketing
  • Digital Media Marketing
  • Digital Media Stats
  • Email Marketing
  • Facebook
  • Featured
  • Google
  • Google+
  • Instagram
  • Latest and Greatest
  • LinkedIn
  • Local Marketing
  • Loyalty
  • Mobile
  • News
  • Online Marketing
  • Online Shopping
  • Pinterest
  • Pool Marketing Site
  • Reputation Management
  • Retail
  • Search Engine Marketing
  • Search Engine Optimization
  • SEO tips
  • Social Media
  • Social Media
  • SSP In the News
  • Twitter
  • Uncategorized
  • Video Marketing
  • Web Design
  • Web Development
  • Websites
  • YouTube
  • Youtube

Archives

  • March 2023
  • February 2023
  • January 2023
  • December 2022
  • May 2022
  • March 2021
  • February 2021
  • January 2021
  • December 2020
  • November 2020
  • October 2020
  • September 2020
  • August 2020
  • July 2020
  • June 2020
  • December 2019
  • November 2019
  • October 2019
  • September 2019
  • August 2019
  • July 2019
  • June 2019
  • May 2019
  • April 2019
  • November 2018
  • June 2018
  • May 2018
  • April 2018
  • March 2018
  • November 2017
  • October 2017
  • September 2017
  • August 2017
  • July 2017
  • June 2017
  • May 2017
  • April 2017
  • March 2017
  • February 2017
  • January 2017
  • December 2016
  • July 2016
  • June 2016
  • May 2016
  • April 2016
  • March 2016
  • February 2016
  • December 2015
  • November 2015
  • October 2015
  • September 2015
  • August 2015
  • June 2015
  • May 2015
  • April 2015
  • March 2015
  • February 2015
  • January 2015
  • December 2014
  • November 2014
  • October 2014
  • September 2014
  • August 2014
  • July 2014
  • June 2014
  • May 2014
  • April 2014
  • March 2014
  • February 2014
  • January 2014
  • December 2013
  • November 2013
  • October 2013
  • September 2013
  • August 2013
  • July 2013
  • June 2013
  • May 2013
  • April 2013
  • March 2013
  • February 2013
  • January 2013
  • December 2012
  • November 2012
  • October 2012
  • September 2012
  • August 2012
  • July 2012
  • June 2012
  • May 2012
  • April 2012
  • March 2012
  • January 2011
  • October 2004

281-569-4370

About Us

Small Screen Producer is dedicated to designing and creating your company’s total web presence. As the leading innovator of digital media, we have the experience to capitalize your unique strengths and help your business succeed. Contact us today.

  • Home
  • Our Company
  • Meet the Team
  • Pool Marketing Site
  • Photo Alive 3D
  • Customer Loyalty App
  • Our Approach
  • Consulting Services
  • Resources
  • Contact Us
  • MyStaycation Builder
  • PamVinje.com
  • Restaurant & Hospitality Marketing
  • Text Me Promos
  • Internet Reputation Protector
  • Video For Business

© Copyright 2021 Small Screen Producer. All Rights Reserved. Privacy Policy | Accessibility Policy | Sitemap