Content Marketing | 2.6.14
Blogging is the absolute simplest way to lead more visitors to your site. Blogging also helps improve visibility for your web presence and search rankings. However, to get the most bang for your blog, your content writers need to focus on creating compelling and engaging content on a consistent basis over time, something that can sometimes be downright challenging for even the most talented of writers.
Writer’s block happens to all of us and if you’re having trouble coming up with content ideas for your company blog, keep reading! We’ve compiled a list of ideas, tools, and tactics you can take to create content that helps grow your web presence.
Focus on providing answers to your customer’s biggest hurdles they’re struggling with to generate interest and lead them down the sales funnel. Not sure what that is? The best way to find out exactly is to just ask them. Then, compile a list and answer them all at once in a special FAQ post.
Top 10 Lists
See what we did for this post? Readers love quick reads like top 10 lists. Breaking down content makes it easy to read and lets readers know you aren’t wasting their time. Plus, readers are always curious to know the top best of everything.
Speaking of lists, keeping a running list of keywords, excerpts, and images can help spark creativity later and keep juices flowing. Every idea should go the list, whether it’s big or small, dumb or brilliant. These ideas can turn into kick-butt ideas later on.
We’ve also found that blog editorial calendars to be helpful to visually see what topics have been covered already and needs to be written. Download this free one from Hubspot.
Subscribe to your favorite blogs or websites in your industry to get some ideas, but careful not to copy content, which won’t do any good for your site or search rankings (Google doesn’t like duplicate content!). Pay attention to keywords or catchphrases that users and other writers are mentioning. This can be done by using the Google Alerts feature, which automatically emails you with the latest news on keywords or phrases.
Client testimonial blogs can generate interest with your brand and they’re fairly easy to put together. Best of all, they help build credibility for your brand’s reputation, furthering interest and consideration for your products and services.
Although this is another tactic that Google discourages for SEO, this can be helpful to establish credibility with readers. Just make sure you know the guest blogger source well and you include no follow link in the post.
Old (Great) Content
Have an eBook, press releases, or checklist you wrote a while back that you thought was really useful for readers? Take an excerpt and make it into a blog post.
Content Aggregation Tools
The web is seeping with great content that can spark some inspiration. Use sites like StumbleUpon, Digg, Reddit, Twitter, and Pinterest to browse for ideas.
Typically, a great, standard blog posts is about 300-500 words, so for comprehensive topics you’re covering, it might be better to break it down into two or even three separate posts in a series. This creates less pressure for you as a writer and makes it less overwhelming for your readers.
Blog articles don’t always have to be all text all the time. Why not add some visual appeal and take a blog post and transform it into a video or an infographic? If there’s a way to visually show what you’re trying to say, the more engaging and interesting the blog post will be to the reader.
Don’t have time to blog anymore? Let us take it off your hands! Learn more about our content marketing services. We’ll come up with a strategy and create content for every type of business for every industry.
About Small Screen Producer
Small Screen Producer is a full service, marketing firm located in Houston, Texas that specializes in online digital media marketing through a 4-step process. Step 1: WE PLAN a custom web presence strategy for your business through website design and development, mobile development, social media account creation and branding. STEP 2: We then POSITION your brand through Pay-Per-Click advertising and search engine optimize tactics that include on-page and off-page SEO that are Google and Bing approved. STEP 3: We then PROMOTE your brand using an Inbound marketing strategy or a content marketing strategy to help you accomplish your marketing goals. We do this through blogging, video production, infographics, call-to-actions, landing pages, and free educational offers. We help you build trust and rapport with your customer base. STEP 4: We then PROTECT your brand’s web presence with a reputation management program that monitors social media and on line reviews. Get started today with a free online marketing assessment of your company’s web presence. Your company deserves it.