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Yelp and Yahoo are reportedly teaming up to incorporate local business listings to the once dominant search engine site. Yelp listings and reviews should appear on Yahoo within a few short weeks but no real details about the merge have been revealed. All we know is that Yahoo CEO Marissa Myers tried to acquire Yelp Read More
Small businesses everywhere are sharing the same frustration over a mysterious algorithm they can’t seem to crack. Its Yelp’s cryptic automatic filter, which conceals numerous positive business reviews from business pages it deems as suspicious or deceiving. Cracking the Code It comes as no surprise that the review giant isn’t universally loved. In the last Read More
A couple of months ago, Search Engine Land complied some interesting stats about the impact of online customer reviews from a 2013 BrightLocal Customer Review Survey. What the great pile of data unearthed will hit some businesses with a big rock of reality. Online reviews are incredibly important to consumers, they rely heavily on them, and it’s critical for all businesses to maintain and Read More
The state of New York recently made a major breakthrough on the crackdown of fake online reviews, validating the importance for businesses to maintain a reputation that is both truthful and ethical. What Happened in NY Finally scratching the surface of fake online reviews, also known as ‘astroturfing,’ was a sting operation known as, “Operation Clean Read More