Small businesses everywhere are sharing the same frustration over a mysterious algorithm they can’t seem to crack. Its Yelp’s cryptic automatic filter, which conceals numerous positive business reviews from business pages it deems as suspicious or deceiving. Cracking the Code It comes as no surprise that the review giant isn’t universally loved. In the last  Read More

A couple of months ago, Search Engine Land complied some interesting stats about the impact of online customer reviews from a 2013 BrightLocal Customer Review Survey. What the great pile of data unearthed will hit some businesses with a big rock of reality. Online reviews are incredibly important to consumers, they rely heavily on them, and it’s critical for all businesses to maintain and  Read More

The state of New York recently made a major breakthrough on the crackdown of fake online reviews, validating the importance for businesses to maintain a reputation that is both truthful and ethical. What Happened in NY Finally scratching the surface of fake online reviews, also known as ‘astroturfing,’ was a sting operation known as, “Operation Clean  Read More