If you’ve ever scoured through posts on social media, you’ve probably seen the hashtag once, twice, or maybe several dozen times. Hashtags have been around for a number of years and although most of us are familiar with the symbol, they can seem very confusing, unnecessary, and pervasive to the social media novice. Hashtags, however,  Read More

A couple of months ago, Search Engine Land complied some interesting stats about the impact of online customer reviews from a 2013 BrightLocal Customer Review Survey. What the great pile of data unearthed will hit some businesses with a big rock of reality. Online reviews are incredibly important to consumers, they rely heavily on them, and it’s critical for all businesses to maintain and  Read More