Blogs
social media engagement
When it comes to managing your online reputation, there are two ways of going about it – reactive and proactive. While reactive reputation management is waiting for something to go wrong and then putting out the fire, proactive reputation management is thinking ahead and taking action to build your fortress of positive visibility to combat Read More
Savvy businesses know that it’s absolutely essential to have a presence on social media, but to have and maintain a strong presence on sites such as Facebook, Twitter, and now LinkedIn, or Google+ is all about the right approach. Having a strong social media content strategy is important for figuring out what you want to Read More
It’s 8 p.m. on a Friday night and a Facebook comment notification appears in your inbox, revealing a bitter comment made by an aggravated customer. Your blood pressure begins to rise and your stomach starts to sink. Uh-oh. You know you need to give a proper response, stat. After all, this unflattering comment won’t look Read More
The web just keeps on getting bigger, better, and just a bit more interesting. Last week, a Canada-based startup launched a new profiling tool known as the LeadSift Fingerprint, which lets you uncover detailed insights about any Twitter user, including yourself. It’s a free, open-to-the-public, easy-to-use, and can be found right here. So, how much Read More