Blogs
online reputation
Do you remember the last time you experienced poor customer service? How unappreciated, put off, fed up, annoyed, and tired you felt about a business? It turns out that poor customer service experiences can do more than turn off just a few customers. It actually creates a chain of events that profoundly impacts almost every Read More
Google knows that consumers increasingly rely on the opinions and experiences of others to determine whether or not they purchase a product or service. And the search engine has figured out a way to show ratings, reviews, and social endorsements about a business on search display ads to make ads more useful for the customer Read More
It’s a known fact that 70% of people consult reviews and ratings before purchasing*. And this profound truth has created a massive paradigm shift that’s completely rocked the worlds of many businesses. Additionally, it’s spurred a growing, uncomfortable itch to repair a bad online reputation right away. In many instances, a one-star review or a round Read More
The state of New York recently made a major breakthrough on the crackdown of fake online reviews, validating the importance for businesses to maintain a reputation that is both truthful and ethical. What Happened in NY Finally scratching the surface of fake online reviews, also known as ‘astroturfing,’ was a sting operation known as, “Operation Clean Read More