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What is User Generated Content (UGC)? | Digital Media Marketing Term

Content Marketing

User generated content, also known as UGC is a term used to describe online content such as videos, blogs, discussion forums, social media posts, blog posts, digital images, videos, podcasts, and any other form of media produced by customers or end users. This is different than media created by professionals hosted on a website created  Read More

The Top 5 Most Successful Types of Content Marketing That Grow Sales

Content Marketing

Springtime is upon us. And with that, it’s April showers, May flowers, and a little spring cleaning here and there. It also marks the beginning of the second quarter. Do you like how your 2014 marketing efforts have gone thus far? Have you incorporated any content marketing efforts into your overall marketing strategy? If not,  Read More

SEO in 2014: Worthwhile SEO Techniques & Best Practices (Infographic)

Search Engine Optimization

Have you noticed that it’s getting harder and harder to rank well in search engines because Google keeps rapidly updating their algorithms? These big updates, known as Google Panda, Penguin, or Hummingbird, coupled with the demise of the Google keyword tool, for example, have marketers all over scrambling to figure out some algorithm-proof ways to  Read More

What is Native Advertising? | Digital Media Marketing Term

Digital Media Marketing

This is a ‘buzzword’ term that’s been picking up waves in the digital media marketing industry within the last several months, but what on earth does it mean? Native… what? To be honest, our team over here had no idea at first, but then we realized, “Oh yeah, we see it all the time!” It  Read More

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