Local SEO is an effective way for small and medium-sized businesses to get their website in front of potential customers. However, more is needed to optimize your website for search engines in general. You also need to optimize it for your local audience. This can be achieved through on-site SEO. In this article, we’ll explore  Read More

If anyone ever tells you content marketing is going away, they’re wrong. It often disappears from the discussion because what we consider “content marketing” is simply marketing nowadays. It’s not that it doesn’t work. Blogs and social media content have become the standard rather than a bonus.  Everyone is creating content. Everyone has blog posts, a  Read More

Ensuring your online presence reflects your business is critical to success. As a pool and spa industry professional, your reputation is everything. It’s what attracts customers and builds trust. Nowadays, understanding how to google yourself and manage your online presence effectively is more critical than ever. After all, 80% of employers will be googling a  Read More

Customer loyalty is a critical component of any successful business. It helps retain existing customers, attracts new customers, and drives repeat business. However, many companies make mistakes that can cost them their customers’ loyalty. From failing to listen to customer feedback to not investing in customer service, these mistakes can impact customer satisfaction and cause  Read More