Blog
Is Video Content Killing Test-Only Posts?
Content Marketing, Pool Marketing Site, Video Marketing, YouTube
Chances are that as a pool and spa company, you’ve heard all about the benefits of adding video content to your marketing campaigns. But the question remains. Do you know just how important video marketing is? And should you abandon text altogether? Here are a few points to consider. * YouTube Video Content This one Read More
Legit Business Google Reviews Go “Missing” Amidst Fake Review Blast
Google, Pool Marketing Site, Reputation Management
Did you notice one or more of your Google reviews go missing over the past couple of months? If so, you’re not alone. Google recently confirmed that yes, they knew that reviews were disappearing for several businesses. Unfortunately for many, those good (and bad) reviews won’t be returning any time soon. Why Good Legitimate Google Read More
5 Website Design Essentials for Pool & Spa Companies
Pool Marketing Site, Web Design, Web Development, Websites
Pool and spa website design has evolved from building a website that’s clean and informative to now needing to be pleasing to both real-life consumers and search engines. Because we work in a unique industry, there are some specifics that every pool and spa firm should have included on their website. 1. A Beautiful Gallery Read More
Paid Search Dominates All Other Digital Ad Channels in 2019
Facebook, Instagram, Local Marketing, Online Marketing
New research has revealed that paid search is the leading ad channel for 2019. Marin Software recently released its State of Digital Advertising 2019 report. Researchers compiled data from more than 450 B2B and B2C digital marketing firms and professionals throughout the United States and the United Kingdom. Their data shows that paid search is Read More