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From our friends at Pool & Spa NewsINDUSTRY NEWS APEC Embraces New StrategyBy Ben Thomas | 1.13.2011 The industry’s top advocacy group in Texas is changing its look, mission statement and communication strategy. The organization plans to emphasize a digital media approach, focusing on an e-newsletter, a Twitter feed, and an interactive Web forum. All Read More
New content marketing research released by the Content Marketing Institute revealed that a vast majority of B2B content marketers are using a content marketing approach to their overall online marketing strategy. The fifth annual study, “2015 B2B Content Marketing Benchmarks, Budgets, and Trends,” surveyed 1,800 B2B marketers from North America during the months of July Read More