Before online shopping, there were exclusively brick-and-mortar stores – businesses with a physical presence and a building. When the 80s and 90s rolled around, customers started making the first online purchases, and the e-commerce age began.  Move to the present, and the e-commerce numbers are mind-blowing. As of 2019, 1.92 billion people made online purchases,  Read More

Did you know that 46% of all Google searches are for local information? Most online searches on Google often lead to organic leads, which may result in actual conversions. Also, 97% of people find out the necessary information about a local business online before visiting in person. As a local pool and spa company, your  Read More

2020 has been a crazy year, with the pandemic and all, but it also saw over 376 million new social media users. With this came some trends in social media marketing. At least, despite the tough times, online businesses are booming.  2021 is finally here. If you’re going to market your pool and spa business  Read More