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Every business or organization is vulnerable to crises. For any company trying to build a brand, they inevitably happen! And because crises come often unexpectedly, a PR pro will tell you that it’s always a good thing to be prepared to jump into crisis communication mode if and when the time comes. What is Read More
One of the biggest advantages for having a presence on Facebook has always been the opportunity to reach a vast network of over one billion active users. Now, marketers will be happy to note that a new update to the Facebook News Feed will bring them even closer to both customers and brands on the Read More
Creating a vision for your business is one thing, but effectively communicating that vision to a distracted online audience is something completely different. Let’s be honest, it’s flat out difficult to explain what your business is all about to customers, partners, investors, and big decision makers when you have a lot of complicated information to Read More
Google has updated its quality guidelines for Google Places, allowing businesses to now add a descriptor to be listed in conjunction with their business name. Directly from the Google help files, here’s what marketers and business owners need to know: Business Name: 1. Your title should reflect your business’s real-world title Translation: No funny business Read More