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Local SEO is an important Search Engine Optimization (SEO) strategy that involves optimizing your online presence to attract more business from local customers. This includes optimizing your website, creating local listings and directories, collecting reviews, and managing your Google My Business profile. Local SEO is important for pool companies because it allows you to reach Read More
Marketing automation has become an integral part of companies seeking to secure a competitive edge against their competitors in today’s business world. According to a report by invesp, 91% of businesses who use marketing automation see it as a vital aspect of the success of their online marketing campaigns. So, what’s marketing automation, and why Read More
Over the years, text messaging has evolved into a convenient way to connect with friends and family. But did you know that text messaging is also a powerful marketing and customer service tool for local pool and spa businesses? Here are a few reasons why text messaging is a valuable communication channel for your business: Read More
2020 sprung a pretty huge surprise on us all. A novel pandemic? No one saw that one coming. With it came lockdowns, social distancing, labor shortages, supply shortages, and more. To help future-proof your business and be prepared for anything 2021 has to offer, here are some marketing ideas for home improvement businesses to make Read More