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As any online marketer knows, Google’s been pretty busy the last couple of years making some major algorithm changes to search with Penguin, Panda, and Hummingbird, but did you know that the search giant also made some changes to PPC as well? Here’s how it was before: Google used two key metrics to measure how Read More
Ledger Software offers simple, quality software solutions for professional care facility managers. Based out of Austin, Texas, this big-as-the-Lone-Star-State management software helps professionals in childcare, adult care, and schools tackle all day-to-day business tasks. This includes finance, scheduling, recording, and reporting. And it’s as easy to use as a phone application. Ledger Software is the Read More
Here’s an interesting finding about local business directories. According to a recent survey data released by Placeable, the majority of customers (73%) say they lose trust in a local business with inaccurate business listings. And that mistrust is always placed on brands, even though the brand, the search engine, or even the competitor is to Read More
For several months, LinkedIn has been centering its ad business around content marketing. And for good reason. According to Forbes, brand communications has shifted from carefully curated, one-sided advertising to private, one-on-one interactions fueled by content marketing. Now it’s released a whole set of new tools to help businesses and marketers see how well they’re Read More